


Join a nationwide movement celebrating colourful, compassionate eating.
Collect stickers, win prizes, and make a positive impact for animals, people, and the planet.
What it's all about
Eat the Rainbow is a year-round campaign by Planty, Bru! in collaboration with the Plant Based Treaty, encouraging restaurants across South Africa to expand their vegan offerings and celebrate plant-powered food.
Diners collect stickers with every vegan meal at participating restaurants and can earn rewards and enter raffles. It’s fun, rewarding, and makes a real difference.


Our Mission & Vision
... are to make plant-based food accessible, exciting, and celebrated across South Africa — creating a kinder, healthier, and more sustainable world, one colourful meal at a time and growing a community that celebrates food that’s good for people, animals, and the planet.
How it works
Restaurants join
the movement by endorsing the Plant Based Treaty and offering a variety of vegan dishes.


Diners collect
stickers in their Eat the Rainbow Passport with every vegan meal.
– restaurants get visibility and new customers, diners get rewards, and the planet benefits.
Everyone wins







